Managed Security Service Providers (MSSP resellers) play a critical role in securing business networks. Traditionally, VPN solutions have been the go-to choice for MSSPs offering secure remote access. However, SD-WAN (Software-Defined Wide Area Network) and ZTNA (Zero Trust Network Access) are emerging as next-generation alternatives.
Are SD-WAN and ZTNA true VPN replacements, or should MSSP resellers continue offering VPNs? This guide explores the differences and opportunities in offering VPN, SD-WAN, and ZTNA as security solutions.
What Are MSSP Resellers and How Do They Make Money?
MSSP resellers are managed security providers that offer cybersecurity solutions to businesses. They generate revenue through:
- Subscription-based security services (firewall management, VPNs, endpoint security)
- Managed SD-WAN services for secure, optimized networking
- ZTNA solutions for zero-trust access control
With the growing shift from VPN to SD-WAN & ZTNA, MSSPs must adapt their services to stay competitive.
What is SD-WAN?
SD-WAN (Software-Defined Wide Area Network) is a networking technology that enables businesses to connect remote locations securely and efficiently.
Key Features of SD-WAN:
- Centralized network control
- Real-time traffic optimization
- Built-in encryption and segmentation
SD-WAN vs Traditional WAN & MPLS
| Feature | SD-WAN | MPLS | Traditional WAN |
| Cost | Lower | Higher | High |
| Flexibility | High | Low | Low |
| Security | Integrated encryption | External security needed | Vulnerable |
| Scalability | High | Low | Hard to scale |
| Performance | Optimized for cloud apps | Limited | Slow connections |
What is ZTNA?
ZTNA (Zero Trust Network Access) follows a “never trust, always verify” approach. Unlike VPNs, which grant broad access, ZTNA only allows specific access based on user identity and device security.
ZTNA Features:
- Multi-Factor Authentication (MFA)
- Granular access controls
- Cloud-native architecture
SD-WAN & ZTNA vs VPN: Are VPNs Becoming Obsolete?
| Feature | VPN | SD-WAN | ZTNA |
| Security | Encrypted tunnel | Built-in security | Zero-trust approach |
| Access Control | Full network access | Site-based segmentation | User & device-based segmentation |
| Performance | Can slow with congestion | Dynamic path optimization | No direct network access |
| Cloud Integration | Limited | Cloud-native | Cloud-native |
| Use Case | Secure remote work | Branch connectivity | Least-privilege access |
Should MSSP Resellers Replace VPNs with SD-WAN & ZTNA?
MSSPs should not completely replace VPNs but should offer a hybrid approach, integrating VPN, SD-WAN, and ZTNA based on business needs.
- Use VPNs for: Privacy, encrypted remote access, and personal security
- Use SD-WAN for: Cloud-based networking and optimized connectivity
- Use ZTNA for: Zero-trust security and strict access control
Many businesses are adopting SASE (Secure Access Service Edge), which integrates ZTNA, SD-WAN, and firewall security into one framework. MSSPs should diversify their offerings to remain competitive.
How MSSP Resellers Can Monetize VPN, SD-WAN & ZTNA Services?
MSSP resellers can monetize their services by bundling VPN, SD-WAN, and ZTNA together into a comprehensive security package for businesses. By offering all three solutions, MSSPs can provide flexible and scalable security, catering to businesses that require network performance, remote access, and zero-trust protection in one service. This approach helps increase customer retention and generate recurring revenue.
By reselling VPN services, MSSPs can ensure secure remote access for clients, while managed SD-WAN improves network efficiency and performance. Adding ZTNA solutions helps enforce strict security controls, preventing unauthorized access. Bundling all three technologies into a single offering makes it easier for businesses to adopt a modern security approach without the complexity of managing multiple providers.
Final Thoughts
VPNs continue to be an essential security tool for businesses, but they must adapt to work alongside SD-WAN and ZTNA. MSSPs should not view these technologies as replacements but as complementary solutions that enhance security, performance, and network flexibility. By integrating VPNs, SD-WAN, and ZTNA into their service offerings, MSSPs can provide a well-rounded security solution that meets different business needs.
MSSPs looking to expand their service offerings and strengthen their market position should consider reselling VPN services. PureVPN provides a comprehensive VPN reseller program designed to help MSSPs grow their business by delivering fast, secure, and reliable VPN solutions to their customers.